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A Kova theme

Milestone

Evidence-led commerce. Ingredient references, comparison matrices, documented test results, and protocol timelines — the structure to substantiate a claim rather than just make one.

42 sections a merchant can add from the theme editor, thirteen page types, and a deliberately small set of global controls that every section obeys. Ingredient references, comparison tables, and proof sections are built in. Curated complementary products use Shopify's free Search and Discovery app; reviews and subscriptions use separate apps.

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View test results →

The demo runs on a Shopify development store, which is always password protected. Use .

The Ingredient atlas section on the demo store, listing numbered ingredients beside the purpose, source, and products for the selected one. The Ingredient atlas section on the demo store, listing numbered ingredients beside the purpose, source, and products for the selected one. The Proof ledger section on the demo store, pairing a botanical image with expandable records for clinical testing, ingredient sourcing, certifications, and quality standards. The Proof ledger section on the demo store, pairing a botanical image with expandable records for clinical testing, ingredient sourcing, certifications, and quality standards. The Formula comparison section on the demo store, comparing three products by benefit, active ingredients, finish, when to use, and price. The Formula comparison section on the demo store, comparing three products by benefit, active ingredients, finish, when to use, and price. The Protocol timeline section on the demo store, showing four illustrated routine steps for cleansing, treating, hydrating, and protecting, with daily and weekly tabs. The Protocol timeline section on the demo store, showing four illustrated routine steps for cleansing, treating, hydrating, and protecting, with daily and weekly tabs.

Milestone screenshot

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Use the zoom controls, then scroll to inspect the image. Press Escape to close.

Evidence and proof

The reason Milestone exists. Structured places to put the substance behind a claim, all editable as blocks — no custom app, no metafield required to get started.

7 sections

Product page

Two complete product page architectures. Pick the buying-first stage or the editorial chapters layout per product, using an alternate template.

6 sections

  • Product stage

    Gallery, buying column, and media in a pinned two-column stage.

  • Product chapters

    Editorial product page that reads as a narrative, buying column alongside.

  • Product dossier

    Grouped reference disclosures for ingredients, warnings, storage, and sourcing, beside one pinned image.

  • Related products

    Shopify's related product recommendations in a scrolling row, loaded as shoppers reach it.

  • Product reviews

    App block surface plus a metafield-gated ratings summary.

  • Product routine preview

    Each product’s assigned routine pages, as stacked cards or a slideshow.

Collection and discovery

Faceted filtering, sorting, and pagination that work with JavaScript switched off, then get faster when it loads.

7 sections

Storytelling and editorial

The familiar building blocks, rebuilt. Every one honors the global color scheme, page width, and motion settings rather than shipping its own competing controls.

10 sections

Conversion and support

The sections that answer objections and capture intent.

8 sections

  • Routine builder

    AM and PM tabs that sequence products into a usable routine.

  • FAQ

    Accessible accordion with measured-height open and close animation.

  • Icon list

    Compact trust and benefit strip.

  • Newsletter

    Split editorial signup card wired to Shopify customer capture.

  • Routine library

    A directory of routine pages with goals, frequency, and product counts.

  • Cart recommendations

    Products to add from the cart, chosen automatically, from a list, or both.

  • Newsletter popup

    Delayed signup overlay with its own image, copy, and fine print.

  • Breadcrumbs

    Structured navigation trail for deep catalog pages.

Global

Header, footer, and utility sections live in section groups, so they are editable in the theme editor like everything else.

5 sections

  • Header

    Sticky engine, cart badge, search overlay, and multi-level menus.

  • Footer

    Menus, social links, payment icons, and localization form.

  • Subfooter

    Legal line, country and currency selector, language selector.

  • Announcement bar

    Rotating messages with pause control and per-message links.

  • Custom Liquid

    An escape hatch for merchants who need to drop in their own markup.

What merchants control

Few settings, wide reach

A theme that exposes forty sliders per section is a theme that has not decided anything. Milestone keeps the controls global, so one change is consistent everywhere instead of needing to be repeated in twelve places.

Color schemes

Six color settings per scheme, every background paired with a foreground. Any section can be assigned any scheme, and the band renders edge to edge while content stays on the page grid.

Typography

Heading and body fonts through Shopify's font picker, with bold, italic, and bold-italic variants loaded automatically. No custom font uploads to slow the first paint.

Layout width

A single page-width token drives every section. Switch between a narrow editorial measure and a wide commercial grid without touching individual sections.

Motion

One control picks the transition style — fade, rise, scale, or none — and another picks the speed. Every menu, tab, disclosure, and slideshow in the theme obeys both.

Product cards

Image ratio, hover behavior, vendor, ratings, swatches, quick add, and badge display are set once globally and respected by every grid and rail in the theme.

Scroll reveals

Entrance animations are a separate global toggle, layered so the content is always present for search engines and readers who disable motion.

Set up once, correct forever

Every product page builds its own routine

A merchant curates complementary products once per product, in Shopify's own free app. Every product page then lays out its own routine — the right cleanser, the right serum, in the right order — and a customer adds the whole thing in one action. No page-by-page editing, and nothing to redo when the catalog grows.

One frame, whole catalog

The steps and their copy are designed once. The products come from each product's own list, so a four-piece kit shows four steps and a single serum shows two, from the same template.

One click for the customer

Add complete routine opens a review of every step with a running total, then adds them as separate line items — so discounts, subscriptions, and inventory all behave normally.

Quiet when it is empty

A step with nothing to show renders nothing, a tab with no steps removes itself, and a product with no list shows no section. Merchants see why in the editor; customers never see a gap.

Two product pages

A single product and a kit are not the same sale

Most themes ship one product page and let you rearrange it. Milestone ships two, each arguing for a different kind of purchase, assigned per product from the Shopify admin. The buying column, variant behavior, and checkout are identical across both.

product

Explanation first, for the purchase that needs an argument.

The page reads as a narrative — ingredients, protocol, proof — with the buying column pinned alongside rather than pushed below the fold. For hero products and unfamiliar categories, where the real question is "why does this cost that".

Read the product guide

product.set

Built for kits, where the sale is the relationship between products.

Opens with Evidence cards, a section written for this template alone: every product in the kit gets its own panel of facts and its own add-to-bag bar. It drops the three sections a kit cannot answer — one ingredient list, one protocol, one before and after — and puts the routine at the center instead.

Read the product.set guide

One purchase, not a monthly stack

The merchandising is in the theme

Most of what follows is sold as separate apps, each with its own monthly fee, its own settings screen, and its own scripts on your product page. In Milestone it is part of the theme — configured in the theme editor, styled by your own color and type settings, and bought once.

  • Routine and cross-sell sequencing
  • Complementary product merchandising
  • Comparison matrices
  • Ingredient references
  • Documented test results and certificates
  • Before-and-after sliders
  • Quick add and quick view
  • Faceted collection filtering
  • Predictive search
  • FAQ and testimonials

What still needs an app

Being straight about the edges is worth more than a bigger claim. Three things sit outside a theme's reach, and Milestone is built to host them rather than pretend they are unnecessary.

Reviews

Ratings and review content live in an app, because Shopify does not model them for a theme. Milestone gives them a place in the page through app blocks.

Subscriptions

Selling plans are created by an app. The theme renders the purchase options, the plan selector, and the pricing that comes with them.

Search and Discovery

Shopify's own app, free. The routine builder reads its curated complementary products from it.

Layouts for thirteen page types

Milestone includes layouts for thirteen page types, from the home page to contact and gift card pages, with alternate templates for selected layouts.

  • Home
  • Product
  • Collection
  • Search
  • Cart
  • Blog
  • Article
  • Page
  • Contact
  • List collections
  • Password
  • 404
  • Gift card

Sells in more than one market

Country, currency, and language selectors are built on Shopify's localization form and placed where the guidelines say they belong — in the sub-footer, beside the cart, and inside navigation drawers.

  • Country selector
  • Currency selector
  • Language selector
  • Translation ready

The theme ships in English. Every storefront string and theme editor label sits in a locale file rather than a template, so a language can be added through Shopify's own translation tooling without editing Liquid.

Want it when it lands?

A confirmation now, then one email at launch with early-access pricing.

No spam. A confirmation now, then one email when Milestone ships.