Section reference
Every section in the theme, documented setting by setting. 1473 settings across 54 sections, generated directly from the theme's own schemas — so this page cannot drift out of date without the build noticing.
- Sections
- 54
- Merchant-addable
- 42
- Settings
- 1473
- Theme blocks
- 10
Evidence and proof
Structured places to put the substance behind a claim. The reason the theme exists.
- Before after comparison Image comparison with a draggable divider, driven by a native range input — so it also works with arrow keys and is announced properly to assistive technology. Up to three comparisons.
- Benefits and suitability What the product does and who it is for, side by side: a numbered benefit path and a profile card of skin types, features, finish, and routine, beside an image you can shape and place. Both lists read Shopify category attributes per product, with blocks as the fallback.
- Evidence cards A per-product fact ledger — concentration, pH, patch-test result, whatever your category cares about — with an add-to-bag bar attached to each card. Up to eight products.
- Formula comparison A comparison across up to four products, measured on rows you define — strength, texture, frequency, pairing, or anything else. On a product template it leads with the product being viewed and lets the customer choose what to compare it against.
- Ingredient atlas An ingredient library with a tabbed index and detailed stories. Product data mode matches each product’s declared ingredients to the blocks on its template; the home page shows a preview of five ingredients by default.
- Proof ledger A list of documents backing your claims — assay reports, stability testing, allergen panels — each with a title, date, and an honest provenance label distinguishing third-party verification from internal testing.
- Protocol timeline A diagram of your routine, split by cadence — a daily ritual, a weekly reset, however many you run. Each card is a phase you write once, and the cards are identical on every product page. The only thing that changes per product is a badge marking the phase the product being viewed occupies, and which cadence opens first.
Product page
Two complete product architectures, plus the sections that support them.
- Product chapters The editorial product layout. The page reads top to bottom as a narrative with media chapters, while the buying column stays pinned alongside rather than buried below. Includes formula notes.
- Product dossier The reference drawer of the product page: the full ingredient list, warnings, size and storage, and sourcing, in grouped disclosures. Panels animate to their measured height on open and close, so the page does not snap. Up to 14 groups.
- Product reviews A titled space on the product page for your review app's widget. The theme supplies the heading and layout; the app supplies every review, rating and form.
- Product routine preview A compact preview of each product’s assigned routine pages, shown as stacked cards or a slideshow.
- Product stage The buying-first product layout: gallery on one side, buying column on the other, both pinned as the page scrolls. Twenty-four block types build the buying column, including app blocks.
- Related products A scrolling row of Shopify's related product recommendations for the product being viewed.
Collection and discovery
Filtering, sorting, and the routes customers take into the catalog.
- Collection banner An editorial collection introduction with text over an image, below an image, or beside it. Mobile composition and spacing are automatic.
- Collection categories Tab-style navigation between related collections, for catalogs organized into families.
- Collection list An editorial collection directory with atlas and triptych layouts, optional subcollection hierarchies, and independent section and collection heading sizes.
- Shop by concern An editorial index of up to six entry points organized by the problem a shopper wants to solve rather than by product type. Each concern is an ordinary link to a collection, a page, or any URL. It does not ask questions or recommend anything.
- Featured collection Products from one Shopify collection, shown as a shelf, a grid, or an editorial spotlight. Mobile has its own layout, and the cards share the theme’s global product card and variant settings.
- Product grid The collection page workhorse: faceted filtering, sorting, up to two editorial tiles, a filter drawer on small screens, a price range control, quick view, and pagination. The popup is configured globally in Theme settings → Quick view.
- Shop the ritual One lifestyle photograph with a numbered marker pinned over each product in it. Choosing a marker, or the matching step in the list beside it, swaps a purchase panel for that product, so a flat-lay becomes the shopping surface for the whole set.
Storytelling and editorial
The building blocks for everything that is not a product listing.
- Hero banner The page-opening hero. Each Hero scene block is one full-width scene with its own media, copy, and buttons — add a second scene and the section becomes a slideshow.
- Image story An editorial image and copy pairing with layered composition. Content is assembled from small blocks — eyebrow, heading, text, detail, button — in a content folio.
- Media with text split Pair images or muted, looping Shopify-hosted video with editorial copy in split, overlay, or collage layouts.
- Multiple columns A flexible column grid for features, steps, or highlights. Each column block has five settings.
- Rich text A fixed editorial composition: eyebrow, heading, body text, and a link, with an optional image beside the copy.
- Testimonial carousel Customer quotes in a carousel with a pause control, up to ten testimonials.
- Video reels A row of video reels in portrait (9:16), square, or landscape (16:9), each with a shoppable product panel. Reels play silently while on screen, and each has a compact options menu for pause, sound, and share.
- Layered video and text A full-bleed background film with an opaque content panel and a second portrait film layered across both. Copy lives in section settings; buttons are blocks.
- Brand film A single campaign film with optional overlay copy and a real pause control. Falls back to an image when no video is selected.
Conversion and support
Sections that answer objections and capture intent.
- Breadcrumbs A structured navigation trail for deep catalog pages.
- Contact concierge The contact page: an editorial introduction, up to three contact topics, and Shopify’s native contact form on a soft background of line art or your own photograph.
- FAQ An accessible accordion with measured-height open and close animation. Each question block carries a question and an answer.
- Icon list A compact band of up to four reassurance points, each with an icon, a short heading, and a line of description, under a heading of its own.
- Newsletter A split editorial signup card wired to Shopify customer capture, with optional topic blocks.
- Routine builder Tabbed routines — Morning, Evening, Weekly — each sequencing products into numbered steps with usage guidance. Steps take their product from a picker you fill in, or from the complementary list of the product being viewed, so one template can serve a whole catalog.
- Routine library A curated directory of routine pages with goals, frequency, product sequences, counts, and current product totals.
Global
Header, footer, and utility sections that appear on every page.
- Announcement bar A message bar above the header with optional icons, links, scheduling, automatic rotation, navigation, and shopper dismissal. Up to 12 messages.
- Custom liquid An escape hatch for merchants who need to drop in their own markup or Liquid.
- Footer Column-based footer built from Brand, Menu, Newsletter, Contact, and Brand information blocks.
- Header Configurable Studio bar and Split dock header designs with responsive navigation, search, cart, multi-level menus, localization, and optional menu promotions.
- Subfooter The legal strip below the footer: copyright, legal links, payment icons, and the country, currency, and language selectors.
Template sections
Sections bound to a specific template. Not addable from the editor — they are already there.
- 404 page The not-found page: a clear message, a search field, and a route home.
- Article The blog article template: title, publish date, content, and paginated comments with success and error handling.
- Blog The blog index: article cards with linked titles, images, and excerpts, with pagination.
- Cart page The cart page: line items with options and unit prices, quantity controls, cart notes, discounts, the tax note, and accelerated checkout.
- Page The standard page template, rendering page title and content.
- Password page The page shoppers see while the store is locked: an optional full-bleed background image with a solid card for the eyebrow, heading, introduction, password message, email signup, and social media icons, plus an Enter using password button that opens the storefront password form in a panel (a bottom sheet on mobile).
- Predictive search results The live results panel that appears as a customer types in the search field. Has no settings — it inherits from the header and the search template.
- Quick view purchase The purchase panel rendered automatically inside quick view, including featured collections and collection product grids. It has no settings of its own; the shared controls live in Theme settings → Quick view.
- Search results An editorial search page with native product, article, and page results, a desktop filter rail, mobile filter drawer, icon-only filter and sort controls, and pagination.