Password page

The password page is what shoppers see while the store is locked. A card sits on the page, and on desktop an optional background image can fill the page behind it. The card holds the introduction, an email signup, social media icons, and the store owner login link. An Enter using password button in the top bar opens the storefront password form in a small panel. On mobile, the image moves into a rounded frame directly under the top bar, and the password form slides up from the bottom of the screen.

Open Online Store → Themes → Customize, then choose Password page from the template menu at the top of the editor.

Content

Setting	What it does
Eyebrow	Short label above the heading, with a thin rule before it. Clear it to hide it. Default: Opening soon.
Heading	The page’s main heading. Use italic to set a phrase apart, as in the default A quieter ritual is almost ready. Leave it blank to use the translated “This shop is private” title.
Introduction	Optional supporting copy under the heading.

The password message from Online Store → Preferences appears below the introduction. When both say the same thing, it appears once. Shopify owns the password message; the section owns the introduction.

Image

Setting	What it does
Show background image	Off by default, so a new install opens on a plain page in your color scheme with the card centered. Turn it on to fill the page behind the card with Background image. While it is off, the image is not shown even when one is selected, and Card position on desktop is hidden.
Background image	Fills the page behind the card on desktop and sits above the text on mobile. 2400 x 1600px .jpg recommended. Set a focal point on the image to control the crop at each screen size. Without an image, the page uses the color scheme background and the card is centered.
Status label	Short note shown on a small chip near the bottom of the image, such as Preparing our first collection. Clear it to hide the chip.

The card has a soft layered shadow in the color scheme’s shadow color, so it reads as raised off the page or the photograph. Text never sits directly on your photograph. The card, top bar, chip, and password panel all use solid color scheme surfaces, so any image keeps the text readable.

Email signup

Setting	What it does
Show email signup	Shows an email field with its submit button. Signups are added to Customers with the newsletter tag and accept email marketing. When off, the password form takes its place in the card, and the Enter using password button is hidden.
Signup button label	The button text. Default: Notify me. Leave it blank to use Subscribe.
Text below signup	One short line under the field, such as Unsubscribe anytime. Clear it to hide it.
Show social media icons	Shows icons for the social media links set in Theme settings → Social media. Nothing appears when no links are set.

The field and button sit together in one control. On phones narrower than 420px, the button moves below the field.

Layout

Setting	What it does
Card position on desktop	Left (default), Center, or Right. Applies when a background image is set. With Right, the status chip moves to the left. Without an image, the card is centered. On mobile, the image and text stack.
Color scheme	Colors for the page, the card, and the password panel. The default is the warm cream scheme (stored as scheme-6).
Top padding / Bottom padding	Space above and below the card. Mobile uses about 72 percent of these values. With an image on mobile, the image sits directly under the top bar and top padding is not used.

Turn the signup off for stores where everyone who visits has the password, such as private or wholesale stores. The card then leads with the password field and its Enter button, followed by a short line explaining what the password is for. Update the Introduction too, since the default text asks visitors for their email.

Password panel

This section applies while Show email signup is on.

Enter using password opens a panel with the storefront password form and a store owner login link. On desktop, it opens below the top bar. On mobile, the button reads Password (screen readers still announce the full label), and the panel is a bottom sheet over a dimmed page with a drag handle. Swipe it down, or tap the dimmed page, to close it. While the sheet is open, the page behind it does not scroll, and Tab stays inside the sheet.

• The panel opens and closes without JavaScript. Escape, the close button, and clicking outside the panel close it, and focus returns to the button.
• On open, focus moves to the password field. After a wrong password, the panel reopens on its own and focus moves to the error message.
• The panel uses the theme’s Global motion style and Interface animation speed. With Rise into view, the mobile sheet slides up from the bottom of the screen. No motion and reduced-motion preferences open it instantly.
• In browsers without popover support, the button is hidden and the password form shows below the page content instead.

The logo comes from Theme settings → Logo; without one, the shop name appears in spaced capitals. Fonts, corner style, the custom control corner radius, and button hover effects follow theme settings. The footer of the card always shows the store owner login link and Shopify’s required Powered by Shopify link.